BRANDS WORKED ON
Motion Design Reel
Designer + animator on all projects.
PRODUCT CAMPAIGN
The Challenge
FloSports’ top four sports needed ads that could show-off the key values a pro subscription brings while not losing the hype and excitement of their sports.
The Result
A non-stop action ad that not only sold the key features of the product but also the emotional thrill of watching these momentus moments unfold.
Social Templates
Who’s Number One
The Challenge
It’s 2023. Social Marketing teams can no longer just have a one-size fits all approach to branded assets.
They need assets that can adapt to any situation. especially for social. FloSports’ top four sports needed ads that could show-off the key values a pro subscription brings while not losing the hype and excitement of their sports.
The Result
The solution was to create a series of templates that can be adapted to the three primary social dimensions using a simple dropdown menu.
The names, titles and photos could also be easily changed and adjusted by anyone in the company with access to the Adobe suite.
Live Event Graphics
The Challenge
The live-events market has been blown open in recent years as audiences have an increasing ability to only focus on the sports and events that truly engage them.
Now more than ever, it’s crucial to develop event graphics that not only enhance the experience for fans but also establish and strengthen brand recognition and loyalty with every minute watched.
The Result
I have extensive experience working on live event graphics. This involves learning the necessary production programs, developing best-practices and training teams of 50+ producers on how to utilize the new assets and packages.
Get the Apps - Digital Campaign
The Challenge
FloSports marketing and engineering teams wanted a video focusing on several of the latest features of their apps as well as a general push for subscribers to download the apps (TV and phone).
They specifically requested a lifestyle ad approach, something that felt like we were peaking into people’s daily lives. Without the time or budget for a full live-action shoot I grabbed a camera and started getting creative.
The Result
With a little experimentation I was able to lead the way in designing and animating this ad. Not only did it satisfy the client’s need to incorporate a real world, lifestyle feel but we also managed to show-case the technical features their engineering team had just released.